Building a Last-Mile Delivery Platform at National Scale

Situation

The rapid growth of e-commerce was reshaping customer expectations around delivery speed, flexibility, and convenience.

The client identified an opportunity to extend its existing logistics footprint into last-mile delivery, creating a new growth platform adjacent to its core business.

Execution complexity was high. The operating model relied on independent franchisees, while the solution required coordination across internal systems, external logistics partners, and a new digital platform capable of supporting multiple carriers.

What mattered in execution

Aurentor worked alongside the client to establish the business, operational, and technical foundations required to launch the new service at scale.

Technical development, operational setup, commercial agreements, and partner onboarding progressed in parallel, maintaining delivery pace without losing operational control.

The platform was designed to remain carrier-agnostic, enabling integration with both internal infrastructure and external logistics providers while maintaining flexibility as requirements evolved.

Continuous coordination across business leadership, technical teams, franchisees, and external partners helped maintain momentum and support rapid decision-making throughout the program.

Customer support structures, governance, and the future operating model were established alongside the initial launch rather than after it.

Outcome

The new delivery operation launched within four months and reached more than 70% of Swedish households through a combination of existing logistics infrastructure and external partnerships.

The initiative provided the organization with new capabilities in digital services, ecosystem partnerships, and rapid business building.

While the market opportunity ultimately proved more competitive than anticipated, the experience strengthened the client’s ability to identify, evaluate, and execute future growth opportunities.